Baxter Communications | Recent projects


•	Company Content Packages (Philips) Internal communication packages to enable the roll-out of key messages and initiatives throughout the global Philips community, effectively and consistently. They include e-mail templates, background documents, FAQs, personal messages from key staff, 'spotlight' articles on important topics, and guidelines for global communications staff on when to roll out key messages and how to tailor the package to their local situation. (Consultancy and copywriting)

•	Realizing Sense and Simplicity (Philips) A presentation highlighting Philips Applied Technologies' ability to transform initial ideas into competitive products and cost-efficient solutions for customers both within and beyond Philips. The presentation also touched on some of the most exciting products and concepts being developed by Philips at the time. (Consultancy and copywriting)

•	Green Kettle (Philips) (www.asimpleswitch.com/global/consumer/greenkettle) A website promoting the environmental benefits of a new kettle, combined with general advice on saving energy. (Copywriting)

•	Swingtop View (Grolsch) A glossy, full-colour magazine for Grolsch importers, agents, distributors and other associates, containing a wide variety of news about recent Grolsch promotions, campaigns and other developments of interest to trade partners. (Editing, copywriting)

•	Connect (Accenture Netherlands) New, English-language internal magazine aimed at informing, engaging and entertaining Accenture's national workforce in The Netherlands. (Conceptual development, interviewing, copywriting, editing)

•	Preparing for the Future of Independent Living (Philips Design) Keynote address delivered at the Nikkei-Philips 'Trends in Aging and Adult Health' Symposium in Tokyo. The speech, which was developed in close collaboration with the speaker, outlined the key challenges society is facing due to the aging population, and explored innovative new possibilities for responding to them. (Consultancy, copywriting)

•	Charting New Directions: The Strategic Role of the CFO (Deloitte) A book-length exploration (through interviews with 12 CFOs of major companies) of the changing role of CFOs (With Gras Communicatiebureau; editing)

•	Aramid Vision (Teijin Aramid) A quarterly full-colour magazine for customers of Teijin Aramid, and other users of high-performance fibres and similar products. (Interviewing, copywriting, editing)

•	The World of International Living (La Perla International Living) A comprehensive brochure in a richly illustrated, coffee-table book style. The publication describes the trend towards a new 'international living' lifestyle, and provides an overview of the company's luxurious residential communities where buyers can experience it. (Copywriting)

•	Your partner in confectionery fats – and more (Loders Croklaan) A brochure for Loders Croklaan's Confectionery division profiling the company's expertise in confectionery coatings and filling fats, and explaining the features and benefits of their three different coating and filling-fat product groups. (Co-development of concept and content, copywriting)

•	Corporate Social Responsibility brochure (Corporate Express) A brochure describing the the CSR vision and activities of Corporate Express, a leading international B2B provider of essential office supplies and services. (With BSUR; editing, copywriting)