More than words - Communicating in a global society
Dear Friend,

The digital age has given us many new communication channels. But adapting your message to the medium is not always easy! Who hasn't had to sit through PowerPoint slides packed with so much information it makes your head spin? In this issue, we've got tips for keeping your presentations succinct and snappy. And don't underestimate traditional media - in some cases, they can make an even deeper, more long-lasting impression. A good corporate book, for instance, is still a powerful branding tool with a more immediate and permanent presence than any website or DVD. Read on to find out more.

Happy reading!

Astrid Baxter
Astrid Baxter
Managing Director


HOT TOPIC
Corporate booksSelling the invisible
Books as a communication tool
by Don Domonkos
Selling the invisible is difficult - and yet companies are increasingly discovering that what their customers value most is not the physical products or even the services they offer, but intangibles, such as insight into their situation, a trustworthy partnership, values they can admire or ambitions they can share. Read more>>
 CLIENT SPOTLIGHT  
Eurail passInspiring journeys
EuRail uses book to boost sales
by Karen Holt
Offering a promotional gift to those who purchase your products can increase customer goodwill and intimacy. And if you ensure it's truly the "right" kind of gift, it can even encourage repeat business! Read more>>

PROF TRENDS
Empower your point!Empower your point!
How to keep people awake during your PowerPoint presentation

by Mike Lightfoot
Have you ever come out of a presentation, felt a little dazed, and wondered 'What was that all about?'. Or - even worse - have you noticed people fidgeting and falling asleep during your big presentation? If you answered "yes" to either of these questions, you're not alone. Here's a simple solution that will help you keep your presentations shorter, snappier and, well, better. Read more>>

ENGLISH TIP Colophon?
Colophon?
In Dutch publications, you often see the heading Colofon above details of the author, designer, photographer, and so on. Contrary to popular belief, the English equivalent of this word is not colophon. This word exists, but is only very rarely used, in a different meaning and never as a heading! So what should you use instead? The answer is simple: nothing! Such information does not usually have a heading in English.

PRONUNCIATION
Excuse me?
Linguistic research has shown that non-native speakers of English can generally understand English spoken with a Dutch accent quite well. Native speakers, however, often find it less easy. North Americans in particular have difficulty understanding English spoken with a Dutch accent. They are also less tolerant of pronunciation mistakes than other native speakers. This may come as a surprise to some Dutch people, as research has also shown that the Dutch expect the British, for instance, to be more critical than Americans in this regard. Conclusion? If you're going to give a presentation in North America sometime soon, it may be time to brush up your pronunciation skills.

PREPARATION
'Bad and boring'
The importance of preparing well for a presentation, especially when your audience includes native speakers, was underlined again recently by Simon Kuper, a British football journalist who grew up in the UK and the Netherlands. He was quoted in De Volkskrant newspaper on the quality of English pronunciation among the Dutch: "Alle Nederlanders kunnen zich redden met Engels, en dat is bijzonder. Maar denk niet dat je het dan echt beheerst. Ik was eens op een conferentie van de gemeente Rotterdam en daar besloten vele sprekers hun praatje zelf maar in het Engels te doen. Dat werd heel slecht en saai. De eerste de beste Britse spreker komt meteen tien keer zo slim over."

SMILE
Groan, groan
When a knight reads a book, who is always at his side?
His page.

Where can you find more nobles than in a royal court?
In a library - every book has a title.

Vol. 2.1 SPRING, 2010. Copyright Baxter Communications 2010.

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